For instance, a consumer is searching for digital marketing courses by using the same keyword in a search browser in the local area. As a result, there is a possibility that a consumer would find many institutes and classes that have the facility to deliver the courses, but on the other side, an upcoming institute would like to be more advertised in the search results to sell their courses to have more revenues and profits. Most of these companies like to hire digital marketing experts to publicize their products to be seen in higher positions in the search results. Therefore, it is necessary to include a focus keyword in the blog or article, which can be completed by using the latest online tools. For example, I have used a keyword research tool.