A content writer can be an architect of content that is useful and enhances learning for the consumer, whereas the internet is a medium for finding opportunities, education, and entertainment. In other words, content marketing on the internet is creating numerous advantages for businesses and career options for consumers. I prefer to say, ‘The Internet is like an ocean with lots of hidden gems beneath it; a searcher can either go for the gems or else just explore the depth of the internet as a never-ending process’ (Author: Deepak Arya). Thus, link building is significant for advancing content on the internet; relatively, that is a technical side of content marketing for achieving visibility for internet users that constitutes processes like link building and SEO. Moreover, an internet user or a blogger can build content that is related to the daily lifestyle or according to the needs of the audience; for instance, a topic on health, science fiction, or technology can be tempting for a content researcher in that field; similarly, creating content on trending topics could be the preferred method to update the audience. Meanwhile, with the advent of social media, content can now be easily shared and readily available. However, concerning businesses, link building in content is pivotal due to intense competition in industries to increase sales through content marketing. As a result, it forces the market leader to ask their employees to build high-quality content. At present, a user can educate their followers with video-enabled content; thus, innovation can be used in the content. Therefore, to achieve result-oriented goals in a content-driven market, possible approaches could include using “linkers” in the articles that could be achieved by tools available on the internet. Furthermore, a newcomer in content marketing or a blogger can use content with problems and possible solutions; a critical analysis of the most talked-about topics with the latest research methods could be adopted; and link building can be learned with different tools available on the internet.