Learning SEO as a digital marketing specialist is an interesting experience and the practical application in a work, makes me more proficient in digital marketing tasks. By using different SEO tools is a time saver and helps to get more accurate results in real time situations. As a digital marketer I make researching as a hobby, thus making me come across many of the latest tools, that are paid, free or partial of the both. Therefore, I enlist some of the tools with key features, that improve SEO of a business and useful for an entrepreneur. For the price, some of them offer a trial period of one, two weeks or a month, which can be then used as a paid plan of monthly or annually. 

Source: ahrefs.com

Key Features

  • Competitive analysis
  • Keyword research
  • Backlink research
  • Content research
  • Rank tracking
  • Web monitoring
  • Free trial for 7 days with $7, paid afterwards
Source: semrush.com

Key Features

  • SEO for professionals
  •  PPC campaigns
  •  Social media strategy creation
  •  Content creation
  •  Pricing is focus on monthly and annual plans as per usage
Source: Moz.com

Key Features

  • Keyword research
  • Link building
  • analyze social media on page metrics 
  • Free MOZ tools segmented with two key areas, SEO and local marketing
Source: majestic.com

Key Features

  • Website analyzer, example, domain, URL
  • Analyze history of backlinks
  • Optimized keyword analyzer
  • API link intelligence
  • Paid plan with monthly and annual basis
Source: marketingplatform.google.com

Key features

  • Free usage
  • Google insights 
  • Google ads campaign
  • Data studio connection with analytics
  • Recommendation to get higher conversion

Key Features

  • Site exploration
  • Broken link finder
  • duplicate content locator
Source: Buzzstream.com

Key Features

  • A link building tool
  • Explore and research, bloggers and influencer
  • Connection with new contact
  • Introspect the prospect lists quickly
  • Explore new influencer
  • Buzzstream collect data for the clients
  • Contact list data segmentation
  • Other facility of email, management and report creation
  • Offer 14 days free trial, it is paid afterwards

By Deepak Arya

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