“SEO tools are like equipments that mechanize the entire blog structure on internet which help a blog or article to rank higher on the search results”

By Deepak Arya

Author: Deepak Arya

Updated 26 June 2020

Learning SEO as a digital marketing specialist is an interesting experience and the practical application for example SEO in a work, makes me more proficient in digital marketing tasks. By using different SEO tools is a time saver and helps to get more accurate results in a real time situations. As a digital marketer I make researching as a hobby, thus, making me come across many of the latest tools, that are paid, free or partial of the both. Therefore, I enlist some of the tools with key features, that improve SEO of a business and useful for an entrepreneur. For the price, some of them offer a trial period of one, two weeks or a month, which can be then used as a paid plan of monthly or annually. 

Table of Contents


Key Features

  • Competitive analysis
  • Keyword research
  • Backlink research
  • Content research
  • Rank tracking
  • Web monitoring
  • Free trial for 7 days with $7, paid afterwards

Key Features

  • SEO for professionals
  •  PPC campaigns
  •  Social media strategy creation
  •  Content creation
  •  Pricing is focus on monthly and annual plans as per usage

Key Features

  • Keyword research
  • Link building
  • analyze social media on page metrics 
  • Free MOZ tools segmented with two key areas, SEO and local marketing

Key Features

  • Website analyzer, example, domain, URL
  • Analyze history of backlinks
  • Optimized keyword analyzer
  • API link intelligence
  • Paid plan with monthly and annual basis

Key features

  • Free usage
  • Google insights 
  • Google ads campaign
  • Data studio connection with analytics
  • Recommendation to get higher conversion
Source: Siteliner

Key Features

  • Site exploration
  • Broken link finder
  • duplicate content locator

Key Features

  • A link building tool
  • Explore and research, bloggers and influencer
  • Connection with new contact
  • Introspect the prospect lists quickly
  • Explore new influencer
  • Buzzstream collect data for the clients
  • Contact list data segmentation
  • Other facility of email, management and report creation
  • Offer 14 days free trial, it is paid afterwards