Considering, SEO as a typical process is not an intelligent thought, in the sense of increasing sales on internet related businesses. A creator in internet technology can make a website, that looks appealing with intense thoughts and ideas. However, the owners of a internet related business need a website that has a web-page Integrated with SEO tools for measuring a success ratio, which indicating successful conversion in sales by using digital marketing techniques. Subsequently, it is important for an expert to continuously monitor the progress of SEO metrics with the right SEO tools, I have enlisted some of the key SEO metrics that should be look in a Google analytics to monitoring a progress of a service website as follow.


Lead generation

It can be related to the success of a website or a business indicating improvement in sales. The question could be here how to do it, I can get some examples in the form of screenshots from Google analytics for a learner to understand the basic to track and monitor the success of a business.

Observing, this graph it could be analyzed, the sales of a business depend on the consumer interaction with the product or services. In the graph the sales is rely on the interaction of the audiences, which can be clearly seen by the mode of sales generation that is audience, acquisition, all traffic, google ads, search console, social, campaigns that can be observed with analytics in the form of three main processes, i.e,. acquisition, behavior, conversions in relation with different channel grouping that is direct, organic search, social. Analytics has a vital role for the improvement of the marketing methods and to increase sales, therefore, analyzing the graph further, it could be easily seen the business is getting interaction with low numbers but need improvement in marketing strategy to produce sales. 


References: 1  , 2 , 3


In Google analytics, acquisition consists of three types, Direct, organic search, social. Understanding the terms, direct means either the owner or the employee has an access to the site, the organic search indicates a search carried out from a search engine, for instance, Google and social search are accessing an article through social media.

Source: google analytics

References: 4, 5, 6

Bounce rate

Bounce rate means the person visit one time or spent a session time on a single page without using any other services on the page.


References: 7


It usually, means calculating a session to an average number of pages viewed with repetition. Understanding the metrics may result for further improvisation required in the user’s website. If a metrics shows less percentage of the users visiting the landing page or service page, thus, in that case, a user needs to search for alternatives. A development of much engaging website or SEO expertise to use tactics to control the results by enhancing services as per requirements.


References: 8, 9

Average page load time

Visitors on any websites like to access any information that is fast and readily available. If the page is slow and take a tremendous amount of time, it makes a visitor to lost interest and force to exit the page due to inactive or slow downloading of the web page, thus, reduce the chances of the website to get loyal customers. Some errors can be analyzed on contributing factors of slowing a page which could be redirects, compression, bulk images etc. It is necessary to identify the page errors with developing tools.

References: 10

Click through rate (CTR)

On a ratio of 10 clicks on 100 impression, mostly, means a website has CTR of 10%. In Google search, CTR is measured according to the number of clicks with an impression on a specific website. In other words, If a large number of people clicking on a particular keyword, that eventually, makes a page rank higher on the Google search. Consequently, it will indicate the CTR of web-page or website. Therefore, on measuring this SEO metrics, will allow a user to enhance further improvement in keyword analysis or SEO optimization.

References: 11, 12


Backlinks is one of the most important SEO metrics. To understand this concept in depth, If a website is accumulating less number of backlinks, for example, 50 backlinks, may not considerd as a contender to displaced a position of the competitor website that has a 25000 backlinks in the web browser results. Similarly, if a website is related to movie blog and the backlinks, it gathers is from the medical fields in that case Google considered it as a spam and use the disavow backlinks in relation with that particular website. To consider, quality backlinks using tools or expertise is recommended that are qualified practitioner of link building research and has the expertise of effectively using link building tools.

References: 13, 14


Keywords is one of the most important concept in SEO metrics which should be analyzed regularly before publishing an article. Learning about importance of keywords lots of  benefits can be utilized to understand the conversions or increase in sales related to the keyword. Relatively, to achieve higher rank on search results, keyword research and keyword research tools are important.

References: 15, 16


“Analytics is important to find out the requirement of changes in the marketing of a business to achieve better results”

Author: Deepak Arya

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